What Serproz is, stated without the varnish.

What Serproz does

Four things, and it is worth being precise about each of them.

• Publishes a directory: Trade and service businesses across New Zealand, organised by trade, by service and by area, so a customer can look before they ask.

• Routes work: A customer either posts a job and lets relevant providers respond, or picks a provider and books directly. Both routes end with an agreed scope rather than a phone call nobody wrote down.

• Keeps the money arrangement explicit: Payments are arranged directly between you and the provider. Serproz does not collect or hold the payment. The milestone mechanics — funded before a stage, held until the customer accepts, a dispute decides it, or it auto-releases after the review window — are built and published in the payment terms, and apply only once the in-platform payment step is switched on.

• Decides disputes on evidence: The accepted quote, the milestone descriptions, approved change orders and dated photographs are the record. A decision comes with a written rationale that points at them.

Where the information comes from

A directory is only as honest as its provenance, so the provenance is on the profile.

• Listed, unclaimed: Many profiles begin as listings built from publicly available business information rather than from the business itself. They are labelled as unclaimed until a business claims them, because nobody has confirmed them.

• Claimed: A business that claims its profile takes responsibility for the content it adds to it.

• Business and identity verified: A check that the business and the person operating the profile are who they say they are. It is not an occupational licence.

• Licence verified: A check against the occupational register relevant to a specific trade, covering only the register and the scope named on the profile.

• Google Maps content: Where a profile shows a Google rating, review or photo, it is fetched live from Google and attributed to Google. It is not restated as a Serproz-verified job.

What each status promises, and what it deliberately does not, is set out on the quality checks page.

Where Serproz operates

Serproz lists trade and service businesses across New Zealand. The trade-and-suburb landing pages, which are the deepest local surfaces, currently cover Auckland, and a landing page is only published where there are enough eligible providers behind it to be worth a visit.

• A Popular Service is only made bookable where the service has a support owner, published cancellation and verification policy versions, and at least one eligible provider. An empty promise of availability is a defect, not a placeholder.

• If a service or an area is not covered, the honest answer appears rather than an empty results page dressed up as a search.

What Serproz is not

This list matters more than a mission statement, because it is what you can hold the platform to.

• Not the tradesperson. Serproz does not carry out work, supervise it, or employ the providers who do. The contract for the work is between the customer and the provider.

• Not an endorsement. A listing, a claim or a verification label is not a recommendation and not a guarantee of workmanship, price, availability or completion.

• Not a warranty provider. Serproz does not warrant work. Your remedies for the work itself run against the provider who did it, under the Consumer Guarantees Act and the contract.

• Not a lead broker for unrelated marketing. Contact details are used to arrange the job you asked for and are not sold on.

• Not a ranking that can be bought quietly. A plan can include a visibility boost, and where it lifts a result that result is labelled as promoted at the point of display.

How Serproz decides what to claim

Anything published as a fact has to be traceable to something the platform can evidence. That rule shapes the product, not just the copy.

• Numbers appear when they are real: Counts and ratings are shown from published records. Where there is not yet enough to report, the surface shows an honest empty state instead of a filler number.

• Checks are described exactly: A label names the register and the scope it covers. It does not imply a broader check than the one that was performed.

• Sources are kept separate: Serproz job reviews and Google Maps reviews are attributed separately and are never blended into one figure.

• Automated assistance stays out of the facts: Where language-model assistance is used, it helps classify or draft. It is not permitted to originate a fact about a provider, a licence, a price or availability, and no automated output reaches money or public content without human approval.

If you find something on this site that reads as a fact but cannot be evidenced, report it through complaints. That is a defect and it will be treated as one.

Who operates Serproz

The registered details of the operating company are not published on this site yet.

Serproz will not print a registered company name, a New Zealand Business Number, a GST number or a registered address that has not been set. Those are real government identifiers and an invented one would be a false record — the same reason this page has no founding story, no team size and no customer count.

When the operating entity is published, its details will appear here, on the contact page and in the terms of use as the party you contract with.